I have to say that I am impressed by Coca-Cola’s new anti-obesity ad. It is honest about what consuming their products can do. Yes, it is still an ad and there is very strong product placement. It’s also a very smart move by them. BY being the first major company to come out and say ‘Yes, we are bad for you” they have gained loyalty. People aren’t going to stop drinking soda, but they are now more likely to buy a Coke product than a Pepsi product because Coke has shown that they cared.
The video is also going viral which only increases their reputation. If you haven’t seen it, then check it out.